Digital Marketing Strategies for Small Business

Small business and startup business owners usually have two things in common; the lack of budget and/or experience in the field. The deciding factor for successful entrepreneurs is the ability to adapt to the current market trend. Unless you reach out and inform the right audience about your relevant products/services, they would never know about your existence. And what better way to reach millions than through the internet, am I right? Digital marketing has gained much popularity since 2013 and has become inevitable in today’s world.

Searching for a good digital marketing company in Kochi, Kerala is like finding a needle in a haystack. The most preferred search engine in India is Google and its search ranking algorithm has evolved tremendously from its debut. A company that specializes in digital marketing closely monitors this trend and makes changes accordingly to increase your visibility in search pages. To state an example, Mobile friendly websites and blogs gain a higher ranking since a good percentage of searches are performed on smartphones now. A higher ranking means that your website will show up on the first or second page of a keyword search result.

And while we are on the subject of smartphones, Social Media Marketing is a key tool for expanding your reach. The website traffic of visitors will exponentially increase and will also positively affect your brand awareness. Long gone are the days where online marketing concentrated around Facebook, LinkedIn & Twitter. Now Youtube, Pinterest, Tumblr, Instagram and Google + are equally famous(if not more).

Another factor is the number of social shares, since the more people talk and share about your business, the more relevance and higher ranking you will achieve in Google and other search engines. It could be through WhatsApp, FB, Instagram, etc. The option to share via social media needs to be included in your website without fail.