GOAL - Making Classical Attire More Accessible and Affordable

Let the beauty of classical dance be within reach, not just for the few, but for all. Asha Sharath envisioned a world where dancers could focus on perfecting their art, not worrying about the affordability of their attire and others. 

The online platform is dedicated to bridging the gap between aspiration and accessibility, offering exquisite, authentic classical dance costumes and accessories at prices that don’t compromise quality or elegance. 

By bringing together tradition and technology, we aim to make classical dance accessories accessible to all, regardless of budget or location. It’s time to harmonize the beauty of classical dance with the convenience of online shopping, ensuring every dancer can shine without breaking the bank

CHALLENGES

Bringing Asha Sharath Collections to life online was a monumental task. With over 500 products and unique collections to showcase, we had to distill the essence of classical dance into a digital space that would resonate with dancers and dance enthusiasts alike.

Our team worked to ensure that the website would not only showcase the beauty of Asha Sharath’s designs but also capture the spirit of classical dance itself.

Through tireless effort and creative passion, we created an online experience that would make every product dazzle, and every dancer feel like they’re part of a timeless tradition. And when the pieces finally fell into place, we knew we’d created something special – a true reflection of the beauty and elegance of classical dance.

PROCESS & IMPACT

The idea was in place, and all it needed was a team to brood the idea and bring it to life, Asha Sharath found the readiness and technical brilliance in Inter Smart. The onset of the journey to shaping a website that was promised to leave a big impact came with a sense of responsibility, yet strategic planning was all it ever needed.

Following a thorough analysis of requirements, feasibility assessment, and timeline estimation, the design phase was meticulously planned with a focus on user-centricity and intuitive experience. 

Utilizing Figma as our design tool, we created a visually stunning and highly functional digital space that showcases Asha Sharath Collections with elegance and sophistication. The development phase was executed using agile methodologies and sprint cycles, enabling rapid development in the PHP framework with minimal delays. 

Comprehensive testing was conducted across various use cases ( Functionality, HTML, Responsiveness, etc ) ensuring robust performance. A concrete payment gateway integration was crucial to the tech dynamics of the branded e-commerce store.

The website framework for Asha Sharath Collections was carefully created to harmoniously convey the brand’s essence, blending traditional elegance with modern vibrance. 

The design strikes a perfect balance, juxtaposing the precision of traditional dance costumes and accessories with the dynamic energy of the performing arts. The aesthetic balance effectively communicates the intricacies of classical dance attire and adornments, while also capturing the passion and exuberance of the dance community.

Wrapping up the project with style & sophistication. 

Asha Sharath Collections was a puzzle we solved together, piece by piece, with creativity, tech-savvy, and a whole lot of heart. And when the final piece fell into place, we unveiled a website that’s as beautiful as the dance itself.